Playground’s Latest Internal Product.
At Playground, we live inside web applications, but when we go home at night, we live inside our apartments. Being renters in a big city like Toronto can be daunting sometimes. Searching for an apartment on current websites, in multiple tabs just doesn’t work. Fragmentation and complacency plague the apartment listing market. Understanding all of these issues, we decided to scratch our own itch and build Mapitat. Mapitat is the easiest way to find a place to live.
We strive to make interfaces intuitive and simple.
Lean and Mean
With multiple employees searching for shelter themselves, our wheels started turning. We analyzed the problems with the current workflow and saw an opportunity to make it better. After a brainstorm we narrowed in on the absolute essential tools to help renters with this task. We threw out as much as possible and we were left with an amazing opportunity in a great space.
Identify a problem, analyze the size of the opportunity, propose a solution and build.
Identifying the MVP: Be Useful
Minimum Viable Product is a turn of phrase that gets used a lot in our space. We knew that a real estate rental application could quickly grow in scope so we actively worked to keep it simple and let data drive the rest of our decisions. We wanted to show relevant results in a way that made sense and allow the renter to filter based on their needs. We worked as a team and combined our spare resources to create something that we think is useful.
Wireframes don’t have to be complicated.
Launch Early, Iterate Often
We wanted to eat the Google mantra dog food: launch early and iterate often. After a two-week development and design sprint, we decided we liked what we built enough to release it. We’re not worried about adding a million features, instead, we just want to put this in the hands of as many people as possible and let user behaviour drive our feature roadmap.
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